Marketing & content desk

Yes, because it starts with a tone guide we build from your best existing content, your words for your customers and the things you would never say. The assistant drafts in that voice, you approve before anything goes live, and the team lead scores voice on the monthly QA scorecard. Over the first month the approval loop gets shorter as the assistant learns what you change.

Plans depend on hours, desks and coverage. Get a staffing plan within 1 business day. For orientation, managed offshore assistants are published at $7 to $15 an hour or $640 to $2,400 a month full-time, and admin and marketing tasks together make up more than 62 percent of virtual assistant workloads (Wishup 2026 Industry Report). We price per person or per pod for a block of hours, not per post.

For drafts, outlines, research and captions, yes, where it helps and where you allow it. Nothing ships unread: a person edits every draft for accuracy, voice and facts, adds the sources and the examples only you have, and checks links and formatting. You can ask for fully human-written content on any service, and we tell you which is which. Facts, statistics and quotes are always checked against a named source before publishing.

Canva for design; Mailchimp, Klaviyo and ActiveCampaign for email; HubSpot for CRM and marketing automation; WordPress, Shopify, Wix and Squarespace for website updates; native schedulers and the major social platforms; GA4 and ad platforms for reporting; Notion or Asana for the calendar. Access is through your own accounts with the roles you choose. If you use a scheduler or design tool we have not listed, we learn it during onboarding.

A generalist marketing assistant can run social, email, light design and the weekly report for a small business. Blog writing at volume, video editing, ads management and SEO usually need a specialist, so growing clients build a small pod: a coordinator who owns the calendar plus a writer, designer or editor, under one team lead. The pod shares one calendar and one report, so you still brief one person.

The ads assistant supports your Google, Meta or Amazon campaigns: setup from your brief, daily monitoring for spend and disapprovals, audience and creative changes you approve, and weekly reports. Strategy and budget decisions stay with you or your agency; the desk keeps the campaigns tidy, on pace and reported. Landing page changes and new creative are produced by the same desk, so a test does not wait a week for a designer.

One report, every Monday, in your inbox: reach, engagement, email performance, ad spend and cost per lead, website traffic and conversions from GA4, and what changed since last week with a recommendation. The marketing analytics service builds the dashboard; the coordinator keeps it honest. No vanity metrics without the business number next to them. Monthly, the report adds a page on what to stop, start and continue.

Yes. Many clients keep an agency for strategy and creative and use the desk for execution, scheduling, community management and reporting. The assistant follows the agency's brand guidelines, works from the same calendar and reports to both, so nothing falls between the two. Handoffs are written down: who briefs, who approves, who publishes and who reports, so accountability is clear when something slips.