One person running your marketing calendar
AssistBPO's marketing virtual assistant runs your marketing calendar across every channel. Briefs written, assets chased, approvals collected, posts and emails scheduled, launches tracked and the weekly report sent, in your hours.
- Marketing & content
- Employed, screened, managed
One named coordinator sits between you and the people who make things, with a trained backup and a team lead, so nothing slips between social, email, ads and the website.
What is a marketing virtual assistant?
A marketing virtual assistant is a remote coordinator who keeps a business's marketing moving: maintaining the cross-channel calendar, writing briefs, collecting approvals, scheduling content and emails, coordinating designers, writers and agencies, tracking launches and assembling reports. The role is organization and follow-through rather than strategy. At AssistBPO the coordinator is an employed member of the group who works inside the client's project, content and email tools.
· Reviewed by Issabela Masters
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Marketing coordinator: what we do and how it runs
A marketing virtual assistant is a remote coordinator who keeps a business's marketing moving: maintaining the cross-channel calendar, writing briefs, collecting approvals, scheduling content and emails, coordinating designers, writers and agencies, tracking launches and assembling reports. The role is organization and follow-through rather than strategy. At AssistBPO the coordinator is an employed member of the group who works inside the client's project, content and email tools.
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What it is
A marketing virtual assistant is a remote coordinator who keeps a business's marketing moving: maintaining the cross-channel calendar, writing briefs, collecting approvals, scheduling content and emails, coordinating designers, writers and agencies, tracking launches and assembling reports. The role is organization and follow-through rather than strategy. At AssistBPO the coordinator is an employed member of the group who works inside the client's project, content and email tools.
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What you get
One coordinator running the calendar across social, email, content, ads and web
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How it runs
Briefs, approvals, deadlines and assets tracked in your project tool every day
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Match
A 20-minute discovery call on your channels, team, agencies, tools and how decisions get made. Within 72 hours we propose a named coordinator who has run calendars in your project tool and channel mix, plus a trained backup.
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A named assistant, a backup and a team lead
In your hours, inside your tools, with a reply from a person within 1 business day. Call +1-657-777-0006 or ask for a staffing plan.
Get a staffing plan 06 / 06
Who is the marketing coordinator desk for?
- Founders who are the marketing department
- You decide what to say; the coordinator turns it into a calendar, briefs the makers, chases the pieces and reports what happened.
- Small marketing teams
- A marketing manager with three channels and no coordinator gets one: calendar, approvals, vendor follow-up and reporting off their plate.
- Agencies
- Account coordination across client calendars: briefs in, assets out, approvals logged, status reports sent before the client asks.
- Multi-location and franchise businesses
- Local campaigns rolled out to every location on time, with assets adapted and results collected in one sheet.
What does the marketing coordinator service include?
These 12 tasks are what AssistBPO's marketing coordinator desk handles as standard for a marketing lead.
- Cross-channel marketing calendar maintained a month ahead
- Campaign and content briefs written from your notes and templates
- Task creation and tracking in Asana, ClickUp, Monday or Notion
- Asset chasing with designers, writers, editors and agencies
- Approval routing with version control and sign-off records
- Scheduling in your social scheduler and email platform
- Launch checklists run for products, events, webinars and promotions
- Vendor and freelancer coordination on your behalf, with invoices logged
- Webinar and event logistics: registration pages, reminders, follow-ups
- Brand asset library kept organized and current
- Weekly status report: done, in progress, blocked, next week
- Monthly QA scorecard on deadline hit rate and report accuracy
Deliverables and KPIs
AssistBPO reports 6 measures on the marketing coordinator desk: what lands on your desk, what we count, and how often you see the number.
| Deliverable | KPI we report | Cadence |
|---|---|---|
| Calendar current | Every channel planned four weeks ahead | Weekly |
| Deadlines met | Tasks delivered on time across channels | Weekly report |
| Briefs delivered | Briefs issued at least five days before due | Per campaign |
| Approvals closed | Items waiting on sign-off, aged over 48 hours | Daily, in the end-of-day report |
| Launches run | Checklist complete before go-live | Per launch |
| Status report | Sent every Friday with results and blockers | Weekly |
KPIs are what we measure and report, agreed per engagement in the weekly review. Service-level commitments are set in your agreement, not on this page.
How does the marketing coordinator desk work?
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Match
A 20-minute discovery call on your channels, team, agencies, tools and how decisions get made. Within 72 hours we propose a named coordinator who has run calendars in your project tool and channel mix, plus a trained backup.
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Onboard
You add the coordinator to your project tool, shared drive, scheduler and email platform. We map every recurring piece of marketing, the people behind each, the approval chain and the deadlines, then build the calendar four weeks out and the brief and status templates. The first week runs with daily check-ins so the handoffs are clear.
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Daily rhythm
The coordinator opens with a calendar and task check, chases anything due, writes the day's briefs, routes approvals, schedules what is signed off and updates every task status. The end-of-day report lists what shipped, what is blocked and by whom, and tomorrow's deadlines.
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Weekly review
Twenty minutes with the team lead: the Friday status report, results from last week's pieces, blockers and the next two weeks of the calendar. Monthly, the team lead scores deadline hit rate, brief quality and report accuracy on the QA scorecard.
Hours, coverage and models
AssistBPO staffs the marketing coordinator desk on 3 models. US Eastern to Pacific, UK and Canadian business hours from the group's two offices; Australian Eastern shifts available on request.
- Dedicated marketing coordinator, 80 or 160 hours a month
- Coordinator plus a marketing pod of writers, designers and editors with one lead
- Launch block for a product release, event season or rebrand rollout
See what is staffed in your zone on the coverage clock.
What are the terms on the marketing coordinator desk?
The card, the contract terms and the marketing coordinator desk's own numbers, in one place.
| Specification | What you get |
|---|---|
| Focus, 20 hours a week | $800 a month, 80 hours |
| Dedicated, 40 hours a week | $1,600 a month, 160 hours |
| Managed Pod, three seats or more | From $4,800 a month |
| Desk | Marketing & content desk |
| Standard schedule | Dedicated marketing coordinator, 80 or 160 hours a month |
| Coverage | US Eastern to Pacific, UK and Canadian business hours from the group's two offices; Australian Eastern shifts available on request. |
| Tools | 10 platforms, including Asana, ClickUp, Monday.com |
| KPIs reported | 6 measures: daily, weekly, per launch |
| Setup fee | None |
| Minimum term | Month to month, no lock-in |
| Notice | 30 days, to stop or to change hours |
| If the fit is wrong | Trained backup covers the desk the same day, re-match at no charge |
| Continuity | One named assistant, one named backup, one team lead |
| Who does the work | Employed by SS Support Network LLC, never freelancers or contractors |
These are rate-card starting points. What you pay depends on the hours, the desk and the coverage window, which is what the staffing plan sets. Rates improve as you add assistants. Your staffing plan states the rate for the number of seats you need. The rate card carries the other currencies, the add-ons and the six things that move a plan off it.
How much does a marketing coordinator cost?
Plans start at $400 a month for 40 hours, at $10 an hour, and rates improve as you add assistants. Get a staffing plan within 1 business day.
What moves the plan
- Hours a week and whether the desk is dedicated or shared
- Phones: live answering needs a receptionist profile and a backup
- Coverage zone: business hours, after-hours, weekends or 24/7
- Tools and access to set up
- One person or a pod with a lead
What the market publishes
Other providers' published ranges, by market, so you have something to hold this against. These are not AssistBPO prices.
| Market | Published range | Source |
|---|---|---|
| United States | In-house assistants cost $4,700 to $9,100 a month loaded; PayScale average $19.45 an hour and Indeed $27.15 for virtual assistants | PayScale and Indeed via Wishup 2026 Industry Report; Marblism and Cherry Assistant, 2026 |
| United States | Admin and marketing tasks are more than 62 percent of virtual assistant workloads; the human VA services market is forecast from $6.5 billion in 2026 to $43.4 billion by 2035 | Wishup 2026 Virtual Assistant Industry Report |
| United Kingdom | Experienced EA salary about £46,000; offshore full-time £900 to £2,000 a month against £3,000 to £5,000 UK-based; Virtalent about £28 an hour | PayScale UK, Virtalent and Teambuild Consultancy, 2026 |
| Australia | Full-time offshore staff A$22,000 to A$35,000 a year against A$91,000 or more for a loaded local employee; onshore VAs A$39.90 to A$65 an hour | DotVA, Smart Staffing and Bolder Digital, June to August 2026 |
Security and compliance
- Background-checked, employed coordinators under NDA; never freelancers
- Access to project, drive, scheduler and email tools through your own user seats with MFA, revocable any time
- Launch plans, pricing and unreleased campaigns stay inside your workspace, never on personal devices
- Vendor invoices are logged and routed to you; the coordinator never holds payment details
- Approval records and version history are kept in your tools for audit
Full control list on the security page and country rules for calls, texts and email on the compliance page. Certifications are listed only when held.
Country rules for this service
AssistBPO makes outbound calls, texts and emails only with lawful consent and do-not-call scrubbing. Assistants never take card numbers. Country rules.
- Email and SMS pieces scheduled by the coordinator follow CAN-SPAM, PECR, CASL and Spam Act consent rules
- Paid promotion and influencer pieces carry disclosures per FTC, ASA and ACCC guidance
Frequently asked questions
How much does a marketing virtual assistant cost?
Plans depend on hours, desks and coverage. Get a staffing plan within 1 business day. For orientation, a full-time in-house assistant costs $4,700 to $9,100 a month loaded in the US, while PayScale lists virtual assistants at $19.45 an hour on average (Wishup 2026; Marblism and Cherry Assistant cost guides). AssistBPO prices a dedicated coordinator per person for a block of hours, and a pod adds makers under the same lead.
Is a marketing coordinator the same as a marketing manager?
No. A manager sets strategy, budgets and messaging. A coordinator makes sure the plan happens: the calendar is full, briefs go out, assets come back, approvals are collected, things get scheduled and results are reported. If you have no manager, our team lead helps you set a simple monthly plan and the coordinator runs it.
Which tools does the coordinator work in?
Asana, ClickUp, Monday, Trello and Notion for tasks; Google Workspace or Microsoft 365 for documents; your scheduler and email platform for publishing; Slack or Teams for daily contact; Canva for quick assets. The coordinator works inside your accounts, so your calendar, briefs and history stay with you.
Can the coordinator manage our agencies and freelancers?
Yes. The coordinator briefs them from your templates, chases deliverables, tracks revisions, logs invoices for your approval and reports their status every Friday. You keep the contracts and the relationship; the coordinator keeps the follow-up. Many clients find agency output improves once someone is checking deadlines daily.
Does the coordinator also make the content?
The coordinator drafts short pieces such as briefs, captions and email copy for approval, human-written with AI assistance and human editing, and schedules what is signed off. Articles, graphics, video and email builds come from specialists on the same desk. A coordinator plus a small pod is the usual shape for a business with three or more channels.
What does the weekly status report look like?
One page every Friday: what shipped by channel, results where available, what is in progress, what is blocked and who owns the blocker, and next week's deadlines with owners. It is the agenda for the 20-minute weekly review and the record you can search later.
How quickly can a coordinator take over our calendar?
Most businesses hand over within two weeks: week one is mapping every recurring piece, owner and deadline; week two runs the calendar with daily check-ins. If you are mid-launch, the coordinator joins the launch checklist first and picks up the rest of the calendar once the launch is out.
What if we need coverage across time zones?
The coordinator works your business hours from the group's two offices, so a US team gets US hours and a UK team gets UK hours; Australian Eastern shifts are available on request. For a business with teams in two markets, we split the day between the coordinator and the backup so approvals never wait overnight.
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Next step
Your desk, staffed. Wherever you are.
Tell us what is overloaded. A named person replies within 1 business day with a staffing plan, and we propose your assistant within 72 hours.
Or call +1-657-777-0006 during US, UK or Australian business hours, or hear our demo receptionist.
- A named assistant proposed within 72 hours
- Employed, screened and managed staff, never freelancers
- Your hours, your tools, your data