Virtual assistants for marketing agencies

The assistant runs the account back office: logs client requests as tasks with owners and dates, sends status updates on your cadence, turns meeting notes into actions, assembles monthly reports from GA4, ad platforms and SEO tools, keeps content calendars and publishing on schedule, triages client inboxes, chases approvals and reconciles time to retainers. Each day ends with a report of what was delivered, what is waiting on a client and what needs an account manager's decision.

Yes. White-label is the normal arrangement on agency desks. The assistant uses an email address on your domain, your templates, your tone and your signatures, and is introduced to clients as part of your team if you choose. Support replies, scheduling, CRM admin and reporting all go out under your agency's name. We never contact your clients about AssistBPO and never list your clients anywhere.

ClickUp, Asana, Monday.com and Trello for tasks; GoHighLevel and HubSpot for CRM and automation; Google Workspace and Slack for communication; Canva and Adobe for production; Mailchimp, Klaviyo and ActiveCampaign for email; GA4, Google Ads, Meta Ads Manager and Looker Studio for reporting; WordPress for publishing. Access is granted through your agency's accounts and partner or business manager roles, so you keep ownership and can revoke it at any time.

Plans depend on hours, desks and coverage. Get a staffing plan within 1 business day. For orientation, published managed offshore assistant rates run about $7 to $15 an hour (Wishup and Cherry Assistant roundups, 2026), while an in-house account coordinator is a salaried hire plus benefits. Most agencies start with 1 full-time coordinator covering 3 to 5 account managers, then add production or reporting desks as retainers grow.

Both are available, as separate desks. Coordinators run tasks, reporting, inboxes and approvals. Content writers draft blog posts, captions and email copy from your briefs; production designers turn approved concepts into ad sizes, social graphics and decks from your brand kits. Strategy, creative direction and final approval stay with your team. Each desk has its own named assistant, backup and team lead, and samples are reviewed before anyone joins a client account.

Assistants are employed staff of the group, background checked and under NDA, on managed devices with MFA and no local storage. They access ad accounts, analytics and social profiles through your business manager or partner roles rather than shared passwords, and client files stay in your Google Drive or Microsoft 365. We do not work for competing agencies' clients on the same desk, and we never list or mention your clients in our own marketing.

Yes, as scheduled coverage agreed in advance or through the after-hours desk. Launch nights, event days and weekend campaign monitoring are staffed from our two offices, with an escalation tree to your account manager or media buyer for anything outside the assistant's brief. Bilingual Spanish or French support and Australian Eastern shifts are available on request. Plans depend on hours, desks and coverage.

Every desk has a named assistant, a trained backup and a team lead. The backup shadows the accounts from week one and works from the same playbook, so a leave or a departure does not reset client knowledge. The team lead runs the weekly review and the monthly QA scorecard. If a change is needed, we propose a replacement within 72 hours and the backup covers the gap, with the playbook and account notes intact.