Peak season handled without a backlog
Case studyE-commerce Brand Survives Peak Season Support
A direct-to-consumer brand selling on Shopify did most of its year in six weeks. The rest of the year two people cleared the queue comfortably. In peak season the same two people were answering chat, email, Instagram messages and returns at once, first response times stretched into days, and shipping-delay questions arrived faster than anyone could answer them. Temporary hires had never worked out, because training finished about the time the season did. AssistBPO built a peak-season pod on the support desk: named agents with a team lead, trained in October, live from the start of November and stood down in January. The pod worked inside the brand's own Gorgias help desk using macros written with the in-house team. Tickets were tagged by reason so the operations team could see which problems were worth fixing at the source.
