Verified lists, not scraped noise

AssistBPO's lead generation virtual assistant builds prospect lists that match your ideal customer profile, verifies every email and phone number, enriches records with the fields your CRM needs and scrubs them against do-not-call registers before any outreach starts.

  • Sales & lead gen
  • Employed, screened, managed

One named, employed researcher in your hours, with a backup, so your reps call verified people, not scraped noise.

Get a staffing plan

A named person replies within 1 business day

A short call sizes the desk faster than email. We call only if you leave a number.

  • A named assistant proposed within 72 hours
  • A person replies, not a bot
  • Details stored only to reply. Privacy

What does a lead generation virtual assistant do?

A lead generation virtual assistant researches and builds lists of prospects who fit a defined ideal customer profile, finds and verifies contact details, adds the enrichment fields a sales team needs such as company size, technology or trigger events, removes duplicates and existing customers, checks records against do-not-call registers and loads the finished list into the CRM. The assistant researches and prepares; outreach is a separate step.

· Reviewed by Issabela Masters

  1. Lead generation: what we do and how it runs

    A lead generation virtual assistant researches and builds lists of prospects who fit a defined ideal customer profile, finds and verifies contact details, adds the enrichment fields a sales team needs such as company size, technology or trigger events, removes duplicates and existing customers, checks records against do-not-call registers and loads the finished list into the CRM. The assistant researches and prepares; outreach is a separate step.

    01 / 06
  2. What it is

    A lead generation virtual assistant researches and builds lists of prospects who fit a defined ideal customer profile, finds and verifies contact details, adds the enrichment fields a sales team needs such as company size, technology or trigger events, removes duplicates and existing customers, checks records against do-not-call registers and loads the finished list into the CRM. The assistant researches and prepares; outreach is a separate step.

    02 / 06
  3. What you get

    Lists built to your ICP, verified by hand and by tool, delivered in your CRM format

    03 / 06
  4. How it runs

    Bounce rate, wrong-number rate and duplicate rate reported on every batch

    04 / 06
  5. Match

    A 20-minute discovery call on who your best customers are, which segments you want next, what fields your outreach needs, the tools you have and the markets you sell into. Within 72 hours we propose a named researcher with list building experience in your sector, plus a trained backup.

    05 / 06
  6. A named assistant, a backup and a team lead

    In your hours, inside your tools, with a reply from a person within 1 business day. Call +1-657-777-0006 or ask for a staffing plan.

    Get a staffing plan 06 / 06
Self-playing walkthrough built from this page's copy, about 36 seconds. Static storyboard under reduced motion; every scene is readable without pressing play.

Who is the lead generation desk for?

B2B sales teams that burn rep time on research
Reps spend the first hour of every day finding people to call. A researcher hands them a verified list at 8am and they start dialing.
Agencies and consultancies running outbound campaigns
Campaign lists built per vertical and per offer, with the personalization fields your sequences need already filled in.
Recruiters and staffing firms
Target company lists, hiring manager contacts and open-role signals gathered for business development, separate from candidate sourcing.
Founders testing a new market or segment
A 300-record list for one segment, verified and enriched, so you can test a message in two weeks without buying a 20,000-row database.

What does the lead generation service include?

These 12 tasks are what AssistBPO's lead generation desk handles as standard for a sales leader.

  • Ideal customer profile turned into a written search brief with include and exclude rules
  • Company research from directories, registries, LinkedIn, trade bodies and web search
  • Decision-maker identification by title, function and seniority
  • Email discovery and verification with bounce-risk flags
  • Direct and switchboard phone numbers found and checked
  • Enrichment: company size, revenue band, technology, location, recent trigger events
  • Deduplication against your CRM, customer list and previous batches
  • Suppression and do-not-call scrubbing for every market you contact
  • Consent and lawful-basis notes recorded per source for GDPR, PECR and CASL
  • Lists delivered in your CRM import format or loaded directly by the assistant
  • Quality report per batch: records, verified rate, bounce estimate, duplicates removed
  • Weekly summary of lists delivered, segments covered and sources used

Deliverables and KPIs

AssistBPO reports 6 measures on the lead generation desk: what lands on your desk, what we count, and how often you see the number.

DeliverableKPI we reportCadence
Verified records deliveredRecords per week against the plan, by segmentWeekly
Email accuracyBounce rate on the first send, reported by batchPer batch
Phone accuracyWrong-number rate reported back by callersWeekly review
Duplicates and customers excludedZero existing customers or suppressed contacts in delivered listsPer batch
Do-not-call scrubbingEvery batch scrubbed and logged before release to callersPer batch
Source and consent notesLawful basis recorded for every batchPer batch

KPIs are what we measure and report, agreed per engagement in the weekly review. Service-level commitments are set in your agreement, not on this page.

How does the lead generation desk work?

  1. Match

    A 20-minute discovery call on who your best customers are, which segments you want next, what fields your outreach needs, the tools you have and the markets you sell into. Within 72 hours we propose a named researcher with list building experience in your sector, plus a trained backup.

  2. Onboard

    We write the search brief and the include and exclude rules, agree the record template and CRM import format, set up the verification tools on your accounts or ours, load your suppression and customer lists and deliver a 50-record sample for you to check before full production starts in week one.

  3. Daily rhythm

    The researcher works the search brief segment by segment, verifies emails and numbers as records are found, enriches and deduplicates in batches, scrubs against do-not-call registers and loads finished batches with a quality note. The end-of-day report shows records built, verified and delivered, and any segment running dry.

  4. Weekly review

    20 minutes with the team lead: records delivered, bounce and wrong-number feedback from your callers, segments to add or retire, sources that worked and next week's targets. Monthly, the team lead re-verifies a random sample of delivered records to check accuracy is holding.

Hours, coverage and models

AssistBPO staffs the lead generation desk on 4 models. Research runs in your business hours from the group's two offices so questions get answered the same day; US, UK, Canadian and Australian markets covered. AEST shifts are available on request.

  • Dedicated lead researcher, 160 hours a month, for teams running continuous outbound
  • Part-time researcher, 80 hours a month, for one or two campaigns at a time
  • Project block to build a segment list or rebuild a stale database
  • Researcher plus appointment setter as one pod, list to meeting

See what is staffed in your zone on the coverage clock.

What are the terms on the lead generation desk?

The card, the contract terms and the lead generation desk's own numbers, in one place.

What are the terms on the lead generation desk?
SpecificationWhat you get
Focus, 20 hours a week$800 a month, 80 hours
Dedicated, 40 hours a week$1,600 a month, 160 hours
Managed Pod, three seats or moreFrom $4,800 a month
DeskSales & lead generation desk
Standard scheduleDedicated lead researcher, 160 hours a month, for teams running continuous outbound
CoverageResearch runs in your business hours from the group's two offices so questions get answered the same day; US, UK, Canadian and Australian markets covered.
Tools9 platforms, including HubSpot, Salesforce, Pipedrive
KPIs reported6 measures: weekly, per batch
Setup feeNone
Minimum termMonth to month, no lock-in
Notice30 days, to stop or to change hours
If the fit is wrongTrained backup covers the desk the same day, re-match at no charge
ContinuityOne named assistant, one named backup, one team lead
Who does the workEmployed by SS Support Network LLC, never freelancers or contractors

These are rate-card starting points. What you pay depends on the hours, the desk and the coverage window, which is what the staffing plan sets. Rates improve as you add assistants. Your staffing plan states the rate for the number of seats you need. The rate card carries the other currencies, the add-ons and the six things that move a plan off it.

How much does lead generation cost?

Plans start at $400 a month for 40 hours, at $10 an hour, and rates improve as you add assistants. Get a staffing plan within 1 business day.

What moves the plan

  1. Hours a week and whether the desk is dedicated or shared
  2. Phones: live answering needs a receptionist profile and a backup
  3. Coverage zone: business hours, after-hours, weekends or 24/7
  4. Tools and access to set up
  5. One person or a pod with a lead

What the market publishes

Other providers' published ranges, by market, so you have something to hold this against. These are not AssistBPO prices.

Third-party published rates by market, dated, for orientation only
MarketPublished rangeSource
United StatesMarketplace freelancers on Upwork have a median rate around $13 an hour with one-off task quality; managed remote research staff $640 to $2,400 a month full time with continuityZedtreeo, Catalyst and Wishup cost guides, 2026
United KingdomUK-based virtual assistants £25 to £45 an hour; offshore full-time £900 to £2,000 a month; B2B data must be handled under UK GDPR with a documented lawful basisSVA rate surveys, UK agency pricing pages and ICO guidance, 2026
CanadaCanada-based assistants C$25 to C$60 an hour; managed offshore support US$699 to US$899 a month; CASL requires express or implied consent before a commercial emailVirtual Gurus and VantaStaff published pricing; CRTC CASL guidance, 2026
GlobalWider virtual assistant services market $29.1 billion in 2026 growing 25.9 percent a year to 2035Global Growth Insights, 2026

Get a staffing plan How we build a plan

Security and compliance

  1. Employed, background-checked researchers under NDA; never freelancers with a copy of your prospect database
  2. Lists built and stored in your CRM or a workspace you own; no local spreadsheets, no personal drives
  3. Verification and enrichment tools run on accounts you control or on group accounts with no data retention
  4. Managed devices with MFA and monitored access; exports disabled where your CRM allows
  5. Source, date and lawful basis recorded per record so you can answer a data subject request

Full control list on the security page and country rules for calls, texts and email on the compliance page. Certifications are listed only when held.

Country rules for this service

AssistBPO makes outbound calls, texts and emails only with lawful consent and do-not-call scrubbing. Assistants never take card numbers. Country rules.

  • US: lists scrubbed against the National Do Not Call Registry and your suppression list before release; CAN-SPAM identity and unsubscribe requirements noted for email use
  • UK and EU: lawful basis and source recorded per record under UK GDPR; TPS and CTPS screening under PECR before any call
  • Canada and Australia: CASL consent status flagged per record; Australian records washed against the Do Not Call Register before outreach

Frequently asked questions

How much does a lead generation virtual assistant cost?

Plans depend on hours, desks and coverage. Get a staffing plan within 1 business day. For context, marketplace freelancers on Upwork sit around a $13 an hour median with one-off task quality, while 2026 cost guides put managed remote staff at $640 to $2,400 a month full time (Zedtreeo, Wishup). AssistBPO prices per named researcher for a block of hours, not per record, so there is no incentive to pad a list with unverified names.

How accurate are the lists?

Every email is verified with a tool and every phone number is checked for format and, where the plan allows, by a test dial to the switchboard. We report the estimated bounce rate on each batch and collect real bounce and wrong-number feedback from your callers on the weekly review. When a source starts producing bad records, the researcher drops it. Monthly re-verification of a random sample keeps the numbers honest.

Is this scraping?

No. Bulk scraping produces stale, duplicated and often unlawfully processed data. The researcher builds lists from directories, registries, company websites, LinkedIn profiles viewed manually, trade bodies and reputable data tools, one record at a time, checking each against your brief. Slower per record, far cheaper per meeting, and defensible when someone asks where their details came from.

What about GDPR, PECR and CASL for prospect data?

B2B prospecting is lawful in every market we serve when it is done properly. For UK and EU contacts we record the lawful basis, usually legitimate interest, and note the source and date so you can respond to a request. PECR and TPS screening apply before calls. In Canada, CASL needs express or implied consent before a commercial email, so we flag which records qualify for implied consent and which need another route. Australian lists are washed against the Do Not Call Register.

Which fields can you add?

Standard fields are name, title, company, email, direct and switchboard phone, LinkedIn URL, location, company size, industry and website. Enrichment on request covers technology in use, funding or growth signals, hiring activity, recent news, parent company and any custom field your sequences personalize on. The record template is agreed in onboarding so every batch imports cleanly into HubSpot, Salesforce, Pipedrive or Zoho.

Can the same person do the outreach?

We keep research and outreach as separate skills, but they can sit in one pod. A researcher builds and scrubs the list; an appointment setter or SDR from the same desk works it with lawful consent and do-not-call scrubbing, and the two share one weekly review. For a small team the researcher can also load sequences and manage replies, with calling handled by the setter.

How many records can one researcher produce?

It depends on how hard the segment is to find and how many fields you need. A straightforward segment with standard fields produces far more per day than a niche segment needing direct dials and trigger events. We agree a weekly target in onboarding, check it against the first week's output and adjust. The weekly review shows records per segment so you can trade volume for depth where it matters.

How quickly can you start?

Discovery to a named proposal is 72 hours. The search brief, record template and tool setup take two to three days, and a 50-record sample lands for your review inside the first week. Full production follows your sign-off on the sample, so most clients have their first campaign-ready batch within two weeks of the discovery call.

Ask an AI assistant to summarize this page

Next step

Your desk, staffed. Wherever you are.

Tell us what is overloaded. A named person replies within 1 business day with a staffing plan, and we propose your assistant within 72 hours.

Get a staffing plan Book a 20-minute call

Or call +1-657-777-0006 during US, UK or Australian business hours, or hear our demo receptionist.

  • A named assistant proposed within 72 hours
  • Employed, screened and managed staff, never freelancers
  • Your hours, your tools, your data
Call WhatsApp Staffing plan