Social media virtual assistant for transportation & logistics

AssistBPO's social media virtual assistant for transportation and logistics companies keeps your LinkedIn, Facebook and Instagram presence current so shippers, brokers and drivers see an active, safe, well-run operation. Carriers and brokerages rarely have anyone whose job includes posting, so the page shows a truck photo from three years ago.

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This page Transportation & logistics Social media virtual assistant services

How does a social media assistant work for logistics?

Your assistant builds a monthly calendar from what your company actually does: new equipment, safety milestones, lanes you run well, community work, driver anniversaries and the seasonal capacity notes shippers want to see. Posts are drafted for your approval, scheduled, and the comments and messages are answered or routed, including the shipper who sends a quote request by DM and the carrier asking about your setup packet. Driver recruiting posts are written to your requirements and pointed at your application page. A monthly report shows reach, engagement and any leads that came through social.

What tasks does a social media assistant cover for transportation and logistics companies?

  • Monthly content calendar built around lanes, equipment and safety milestones
  • LinkedIn company page posts drafted for shippers and brokers
  • Facebook and Instagram posts for drivers, community and fleet life
  • Driver recruiting posts written to your requirements and linked to your application page
  • Comments and direct messages answered or routed within the shift
  • Quote requests arriving by DM logged in the CRM
  • Photos and short clips from the yard edited and captioned
  • Monthly report on reach, engagement and leads by channel

The KPI that matters here

Posting consistency against the approved calendar and response time on messages and comments. A quote request sitting unanswered in Instagram for three days is a lost load.

What rules does a social media assistant follow for logistics?

  1. FMCSA hours-of-service and ELD rules. Assistants never edit or annotate ELD logs and never ask a driver to run beyond the limits in 49 CFR Part 395. Check calls respect the driver's duty status, and TransportBPO dispatchers plan around available hours.
  2. TCPA for shipper and driver calls. Outbound prospecting calls and driver texts go out with lawful consent and do-not-call scrubbing under the FCC's TCPA rules, and recorded lines carry a notice in two-party consent states.
  3. Broker records and confidentiality. Rate confirmations, margins and the transaction records brokers must keep under 49 CFR 371.3 stay inside your TMS. Assistants work in your systems under your permissions, and Clearinghouse queries stay with your designated employer representative.

Logistics software we work in

Also in use

  • Samsara
  • Motive
  • McLeod
  • DAT One

See all 80 tools we work in

More for transportation and logistics companies

Other services for logistics

Social media assistant in other industries

Frequently asked questions

What should a trucking company post about?

What shippers and drivers care about. For shippers: lanes you run, equipment, safety record milestones, on-time performance stories told without naming customers, and capacity notes ahead of peak seasons. For drivers: equipment, home time, the shop, anniversaries and community work. The assistant builds the calendar from your real operations and drafts everything for approval before it goes live. Nothing identifying a customer, a rate or a lane price ever appears in a post.

Can the assistant write driver recruiting posts?

Yes, to the requirements your safety manager sets: CDL class, endorsements, experience, home time and what the job pays if you choose to publish it. Posts point to your own application page or applicant tracking system so applications land where your recruiter works. The assistant does not screen or qualify drivers; it makes sure the openings are seen and the questions in the comments get a reply.

How do you handle negative comments or a public complaint?

With a response plan agreed during onboarding. A complaint from a shipper or a receiver gets a prompt, courteous public reply that moves the conversation to a private channel, and the details go to your named contact the same hour. Abusive comments are hidden under your page rules. Anything involving an accident or a safety incident is never answered publicly by the assistant; it is escalated to you immediately.

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Next step

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  • A named assistant proposed within 72 hours
  • Employed, screened and managed staff, never freelancers
  • Your hours, your tools, your data
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