Social media virtual assistant for trades & home services

AssistBPO's social media virtual assistant for trades and home services companies runs the posting calendar that most contractors mean to start every spring. Before-and-after photos from real jobs, a tech spotlight each month, seasonal tips such as when to change a filter or drain a hose bib, financing and membership offers you approve, and the community posts that get a local company recognized.

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This page Trades & home services Social media virtual assistant services

How does a social media assistant work for home services?

Your assistant designs in Canva from your brand kit, writes captions in your voice with your license number where your state requires it, schedules across Facebook, Instagram, Nextdoor and Google Business Profile, and replies to comments and messages during your hours with a script that turns a question about a noisy furnace into a booked visit. Job photos are used only with the customer's permission and never show an address or a house number. Reviews on Google are answered within a day and the best ones become posts with the reviewer's consent. Storm and freeze days get a same-day post about availability and safety. Inquiries from messages are logged in your field platform with the source, and reach, engagement and booked inquiries are reported monthly. Named assistant, backup, team lead, in your hours.

What tasks does a social media assistant cover for trades and home services companies?

  • Design before-and-after and tech spotlight posts in Canva from your brand kit
  • Write captions in your voice with your license number where required
  • Schedule a weekly calendar across Facebook, Instagram, Nextdoor and Google Business Profile
  • Post storm, freeze and heat wave availability updates the same day
  • Reply to comments and messages and log booking inquiries in your field platform
  • Answer Google reviews within one business day and turn approved ones into posts
  • Collect customer permission before any job photo is used
  • Report reach, engagement and booked inquiries monthly

The KPI that matters here

Posts published on schedule and booking inquiries from social and Google Business Profile logged with the source. Reach and engagement are reported monthly alongside them.

What rules does a social media assistant follow for home services?

  1. TCPA for follow-up calls and texts. Estimate follow-ups, tune-up reminders and review requests go only to customers who gave consent on your booking form or service agreement, inside 8am to 9pm local time, after do-not-call scrubbing, under the Telephone Consumer Protection Act enforced by the FCC. Purchased homeowner lists are never dialed.
  2. License numbers on ads and estimates. Many states require your contractor license number on advertising, estimates and social posts; California's CSLB and Florida's DBPR are two examples. Your assistant keeps the number on every template and never describes work your license does not cover.
  3. Review requests under the FTC rule. Review requests go to every customer after a completed job, not only the happy ones, and nobody is paid or given a discount for a review, following the FTC's Consumer Reviews and Testimonials Rule and Google's review policies. Replies never reveal a customer's address or account details.
  4. Card payments and PCI DSS. Deposits and payments are taken only through your ServiceTitan, Jobber or Housecall Pro payment link or portal. The assistant never writes down a card number or stores one in a note, in line with PCI DSS.

Home services software we work in

Also in use

  • FieldEdge
  • Google Business Profile

See all 80 tools we work in

More for trades and home services companies

Other services for home services

Social media assistant in other industries

Frequently asked questions

What has to be on a contractor's social post legally?

It depends on your state. Several licensing boards, including California's CSLB and Florida's DBPR, require the license number on any advertising, and social posts count. The assistant keeps your license number in the caption template, avoids describing work your license does not cover, and never posts a claim about savings or efficiency that you have not approved. Your team lead checks the rule for your state during onboarding.

Can you use photos from our jobs?

Yes, with the customer's permission, which the assistant requests by text or at the review stage and records in the job. Photos are cropped so no house number, street sign or license plate appears, and exterior shots avoid anything that identifies the home. Tech photos are used only with the tech's agreement. Manufacturer images are used only under their terms.

Will the assistant answer messages that could be leads?

During your hours, yes, with an approved script. A question about a service is answered with what you offer and a link or offer to book; a request for a quote is booked as an estimate or logged in your platform with the source; a complaint is moved to a private message and passed to you. Everything is logged so a lead from Instagram shows in your source report next to Google and Angi.

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