How does a social media assistant work for medical & dental?
Your assistant works under a BAA in your hours, designs in Canva from your brand kit, writes captions in your voice, schedules across Facebook, Instagram, LinkedIn, YouTube and Google Business Profile, and replies to comments and messages with a script that answers logistics and moves anything about a person's health into a private channel. Comments that identify someone as a patient are handled without confirming it. Reviews are answered with approved wording. Claims about outcomes, guarantees or comparisons are excluded, and any content touching regulated areas, such as controlled substances or cosmetic procedures, is checked against your state board's advertising rules before scheduling. Monthly, you get a report on reach, engagement, inquiries and review ratings. Named assistant, backup, team lead.
What tasks does a social media assistant cover for medical and dental practices?
- Build a monthly calendar of provider intros, explainers and seasonal reminders
- Use patient images and stories only with signed HIPAA authorization on file
- Design in Canva from your brand kit and schedule across every platform
- Reply to comments and DMs with a script that moves health questions private
- Answer reviews with approved wording without confirming patient status
- Check content against state board advertising rules before scheduling
- Keep Google Business Profile hours, services and photos current
- Report reach, engagement, inquiries and review ratings monthly