How does a social media assistant work for mortgage?
AssistBPO gives you a named assistant who schedules approved content on LinkedIn, Facebook and Instagram, drafts posts about closings, homebuyer education and local market news for your review, keeps the NMLS ID and Equal Housing Opportunity language on every piece where your compliance policy requires it, answers comments and direct messages with approved responses, and routes any lead or rate question to a licensed originator. The assistant builds a monthly calendar around closings, realtor partner spotlights, first-time buyer tips and community events, designs graphics in Canva from your templates and reports reach, engagement and messages received each week. Referral partners are tagged and thanked, which is where most of the value sits.
What tasks does a social media assistant cover for mortgage brokers and lenders?
- Schedule approved posts on LinkedIn, Facebook and Instagram
- Draft closing celebrations, buyer education and market posts for review
- Keep NMLS ID and Equal Housing language on posts per your policy
- Design graphics in Canva from your branded templates
- Answer comments and direct messages from approved responses
- Route lead and rate questions to a licensed originator
- Tag and thank realtor partners after each closing
- Report reach, engagement and messages weekly