Social media virtual assistant for real estate agents & teams

AssistBPO's social media virtual assistant for real estate agents and teams runs the weekly posting calendar that most agents start in January and abandon by March. Just-listed and just-sold posts, open house announcements, neighborhood spotlights, market updates you approve, client testimonials with permission, and short video clips cut from your walkthroughs.

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This page Real estate agents & teams Social media virtual assistant services

How does a social media assistant work for real estate?

Your assistant designs in Canva from your brand kit, writes captions in your voice, schedules across Instagram, Facebook, LinkedIn, TikTok and YouTube Shorts, and replies to comments and DMs during your hours with a script for inquiries that become leads. Every listing post follows Fair Housing wording rules and carries the brokerage name and license disclosure your state requires. Listing photos are used with the photographer's license terms, and sold posts wait for closing. The assistant also keeps your Google Business Profile current with posts and review replies, requests reviews from closed clients, and reports reach, engagement and inbound inquiries each month. Lead inquiries from DMs are logged in your CRM with the source. Named assistant, backup, team lead, in your hours.

What tasks does a social media assistant cover for real estate agents and teams?

  • Design just-listed, open house and just-sold posts in Canva from your brand kit
  • Write captions in your voice with Fair Housing-safe wording and brokerage disclosure
  • Cut walkthrough footage into Reels, Shorts and TikTok clips
  • Schedule a weekly calendar across Instagram, Facebook, LinkedIn and TikTok
  • Reply to comments and DMs and log inquiries in the CRM with source
  • Post to Google Business Profile and reply to reviews
  • Request reviews from closed clients with their permission
  • Report reach, engagement and inbound inquiries monthly

The KPI that matters here

Posts published on schedule and inbound inquiries from social logged in the CRM. Reach and engagement are reported monthly alongside them.

What rules does a social media assistant follow for real estate?

  1. TCPA for lead follow-up. Internet leads are called and texted only with the consent their form captured, inside the 8am to 9pm local window, after do-not-call scrubbing, under the Telephone Consumer Protection Act enforced by the FCC. State mini-TCPAs in Florida, Oklahoma and Washington are applied by area code.
  2. Fair Housing in marketing. Listing descriptions, social posts and ad copy avoid protected-class language under the Fair Housing Act enforced by HUD. Your assistant works from a checked word list and flags anything borderline to you before it goes live.
  3. Unlicensed activity limits. Assistants do not negotiate terms, quote commission, advise on price or show property. Those stay with the licensed agent under your state real estate commission's rules. We handle the admin around them.
  4. RESPA and referral fees. No referral fee arrangements and no vendor kickbacks. Vendor recommendations go out as a list, and any affiliated business disclosure you require travels with the file, following RESPA rules enforced by the CFPB.

Real estate software we work in

Also in use

  • SkySlope
  • ShowingTime
  • MLS

See all 80 tools we work in

More for real estate agents and teams

Other services for real estate

Social media assistant in other industries

Frequently asked questions

How do you keep listing posts Fair Housing compliant?

Captions describe the property, not the ideal buyer. The assistant works from a checked word list that excludes references to protected classes, familial status and phrases such as ideal for families or safe neighborhood, and flags borderline wording to you before publishing. Posts carry your brokerage name and any license number your state requires. Ads that use audience targeting follow the platform's housing category rules.

Can the assistant post videos of my listings?

Yes. Send raw phone walkthroughs or the photographer's video, and the assistant cuts them into short vertical clips with captions and your branding, checks the photographer's license allows social use, and schedules them with the listing details. Sold videos are held until closing. Client faces and names appear only with written permission, and the assistant keeps a record of that permission.

Will the assistant reply to comments and messages?

During your hours, yes, using an approved script. Questions about a property are answered from the listing facts, requests for a showing are booked or handed to you, and anything about price, offers or representation is passed to you with the thread. Every inquiry is logged in your CRM with the platform as the source. Rude or spam comments are hidden by your rules rather than debated.

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Next step

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Tell us what is overloaded. A named person replies within 1 business day with a staffing plan, and we propose your assistant within 72 hours.

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  • A named assistant proposed within 72 hours
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