Social media virtual assistant for property management companies

AssistBPO's social media virtual assistant for property management companies keeps two audiences warm. Owners and investors who might hand you their doors, and residents and prospects who see your brand as a landlord.

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Your assistant runs a weekly calendar across Facebook, Instagram, LinkedIn and Google Business Profile with vacancy posts, resident tips, maintenance season reminders, community updates, owner education about vacancy, turnovers and market rents you approve, and team spotlights.

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How does a social media assistant work for property management?

Vacancy posts follow Fair Housing wording and carry the equal housing opportunity statement; captions describe the unit, never the ideal resident. Reviews on Google and Facebook are answered within your hours using approved language that never confirms who is a tenant or discusses a dispute in public. Resident complaints that arrive as comments or DMs are moved to a ticket and answered privately. The assistant designs in Canva from your brand kit, schedules posts, replies to messages, and reports reach, engagement, review ratings and inquiries each month. Named assistant, backup, team lead, working in your hours.

What tasks does a social media assistant cover for property management companies?

  • Publish vacancy posts with Fair Housing-safe wording and the equal housing statement
  • Run a weekly calendar of resident tips, seasonal reminders and community updates
  • Post owner education content you approve about turnovers, vacancy and maintenance
  • Reply to Google and Facebook reviews without confirming tenancy or discussing disputes
  • Move complaints from comments and DMs into private tickets
  • Design posts in Canva from your brand kit and schedule them in advance
  • Keep Google Business Profile hours, photos and posts current
  • Report reach, engagement, review ratings and inquiries monthly

The KPI that matters here

Posts published on schedule and reviews answered within your hours. Review rating trend and inquiries from social are reported monthly.

What rules does a social media assistant follow for property management?

  1. Fair Housing in leasing. Every prospect gets the same information and the same screening criteria under the Fair Housing Act enforced by HUD and your state's equivalent. Assistants use a written script for availability, criteria and accommodation requests, and never steer or comment on neighborhoods or households.
  2. FCRA and adverse action. Tenant screening runs through your provider under the Fair Credit Reporting Act, enforced by the FTC and CFPB. Assistants order reports only with the applicant's authorization, apply your written criteria, and send adverse action notices with the required disclosures on your decision.
  3. State landlord-tenant rules. Notice periods for entry, rent increases, non-renewal and late fees vary by state and city. We keep a rules sheet per jurisdiction you manage and follow it for every notice, and anything that looks like a legal question goes to you or your attorney.
  4. TCPA for prospect and tenant texts. Showing confirmations, maintenance updates and renewal reminders go by text only with lawful consent and do-not-call scrubbing under the Telephone Consumer Protection Act enforced by the FCC, with opt-out wording on every message.

Property management software we work in

Also in use

  • Rent Manager
  • Propertyware
  • Property Meld

See all 80 tools we work in

More for property management companies

Other services for property management

Social media assistant in other industries

Frequently asked questions

How do you reply to negative reviews from tenants?

With approved wording that thanks the reviewer, invites them to contact the office directly, and never confirms whether they are a tenant, discusses their account, or argues the facts in public. The review is logged as a ticket and routed to the property manager for a private response. Reviews that appear to be fake or violate platform rules are reported through the platform's process rather than answered.

Can vacancy posts run as paid ads?

Yes, within the platform's housing category rules, which restrict audience targeting for housing ads. The assistant sets up the campaign under the special ad category, uses Fair Housing-safe copy and the equal housing statement, tracks the leads to your leasing pipeline, and reports cost per inquiry. Budgets and any claims about rent or amenities are approved by you before the campaign runs.

What owner-facing content can the assistant produce?

Educational posts drafted from your knowledge and approved by you: what a turnover costs, why preventive maintenance saves money, how screening protects owners, what the seasonal rental market looks like in your area with a named source. The assistant does not publish rent predictions, legal opinions or promises about returns. Case examples are anonymized and never name an owner or property without written permission.

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Next step

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Tell us what is overloaded. A named person replies within 1 business day with a staffing plan, and we propose your assistant within 72 hours.

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Or call +1-657-777-0006 during US, UK or Australian business hours, or hear our demo receptionist.

  • A named assistant proposed within 72 hours
  • Employed, screened and managed staff, never freelancers
  • Your hours, your tools, your data
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