How does CRM management work for accounting?
AssistBPO gives you a named assistant who owns CRM hygiene in your hours: entering prospects from calls, forms and referrals, converting them to clients when the engagement letter is signed, tagging every client with services, entity, preparer, fee band and referral source, keeping consent and unsubscribe flags current, syncing the client list with the practice management system and running the campaigns you approve. The Friday report shows pipeline by stage, new clients by referral source and campaign results. Onboarding maps your stages, fields and automations and agrees the tagging rules. From then on the assistant runs a daily hygiene checklist and a monthly reconciliation against the workflow tool.
What tasks does CRM management cover for accounting and bookkeeping firms?
- Enter prospects from calls, forms and referrals within the hour
- Convert prospects to clients when the engagement letter is signed
- Tag clients with services, entity, preparer, fee band and referral source
- Sync the CRM client list with Karbon, TaxDome or Canopy monthly
- Run renewal, organizer and planning campaigns with consent handling
- Process unsubscribes and keep do-not-call flags current
- Build the Friday pipeline and referral source report
- Repair broken automations, fields and duplicate rules