--- title: "Issabela Masters" description: "Issabela Masters is General Manager for AssistBPO, assigning the named assistant, backup and team lead on every desk. Read how the desks are staffed." url: https://assistbpo.com/team/issabela-masters/ updated: 2026-09-20 publisher: AssistBPO (SS Support Network LLC) language: en-US --- # Issabela Masters General Manager Issabela Masters is General Manager at SS Support Network LLC, the company behind AssistBPO. She runs the desks day to day: assigning the named assistant, backup and team lead to each client, running the hiring pipeline described on the How we hire page, and scoring the monthly QA sample. Updated September 2026 ## Who is Issabela? Issabela Masters is General Manager for AssistBPO. She reviews service, role and industry pages for accuracy before publication. ## What does Issabela review on this site? Service, role, industry and software pages, plus every case study before it goes live. Reviewed pages carry a "Reviewed by" line with the date. See the [editorial policy](https://assistbpo.com/editorial-policy/). ## What has Issabela written or reviewed? Guide Sep 19, 2026 ### [Delegating customer service without losing customers: a 30-day plan](https://assistbpo.com/resources/delegating-customer-service-without-losing-customers-a-30-day-plan/) How to outsource customer service in 30 days: a week-by-week plan with gates, macros, escalation rules and the four numbers that tell you it is working. Guide Sep 19, 2026 ### [E-commerce virtual assistant: running a Shopify store with a remote ops team](https://assistbpo.com/resources/e-commerce-virtual-assistant-running-a-shopify-store-with-a-remote-ops-team/) Ecommerce virtual assistant tasks mapped to Shopify, Gorgias and Klaviyo: WISMO, returns, listings, a peak season pod and the KPIs that prove it works. Data guide Sep 19, 2026 ### [How much does a virtual assistant cost in 2026? (US, UK, Canada, Australia)](https://assistbpo.com/resources/how-much-does-a-virtual-assistant-cost-in-2026-us-uk-canada-australia/) Virtual assistant cost in 2026 across the US, UK, Canada and Australia: hourly rates, monthly plans, in-house comparisons and what moves a quote. Guide Sep 19, 2026 ### [HIPAA and virtual assistants: what a medical practice must put in place](https://assistbpo.com/resources/hipaa-and-virtual-assistants-what-a-medical-practice-must-put-in-place/) A HIPAA virtual assistant needs a signed BAA, minimum necessary access, documented training and audit logs. Here is the checklist a practice works through. Checklist Sep 19, 2026 ### [How to evaluate a virtual assistant company: 30 questions to ask](https://assistbpo.com/resources/how-to-evaluate-a-virtual-assistant-company-30-questions-to-ask/) 30 questions to ask a virtual assistant company, grouped by employment model, phones, hours, security, management, pricing, replacement and references. Explainer Sep 19, 2026 ### [Executive assistant vs virtual assistant vs online business manager](https://assistbpo.com/resources/executive-assistant-vs-virtual-assistant-vs-online-business-manager/) Executive assistant vs virtual assistant vs online business manager: scope, seniority, hours and published 2026 rates, with sources and a decision guide. ## Knows about - Virtual assistant management - Recruiting and vetting - Front-desk operations - Client onboarding - Quality review ## Who else is on the team? - [Shahzaib Shah](https://assistbpo.com/team/shahzaib-shah/) Founder & CEO - [Nimra Khalid](https://assistbpo.com/team/nimra-khalid/) Chief Operating Officer ## Talk to the team A 20-minute call is with someone who runs the desks, not a sales script. Or write to [sales@assistbpo.com](mailto:sales@assistbpo.com). [Book a 20-minute call](https://assistbpo.com/book-a-call/)[Get a staffing plan](https://assistbpo.com/get-a-staffing-plan/) Next step ## Your desk, staffed. Wherever you are. Tell us what is overloaded. A named person replies within 1 business day with a staffing plan, and we propose your assistant within 72 hours. [Get a staffing plan](https://assistbpo.com/get-a-staffing-plan/) [Book a 20-minute call](https://assistbpo.com/book-a-call/) Or call [+1-657-777-0006](tel:+16577770006) during US, UK or Australian business hours, or [hear our demo receptionist](https://assistbpo.com/demo-line/). - A named assistant proposed within 72 hours - Employed, screened and managed staff, never freelancers - Your hours, your tools, your data --- Source: https://assistbpo.com/team/issabela-masters/ · Contact: https://assistbpo.com/contact/ · Full site map for agents: https://assistbpo.com/llms.txt